In May of 2017, my mom went to her doctor with a headache and was diagnosed with 6 brain aneurisms.
She was given a 3-5% chance of survival. Mom refused to accept defeat and kept a positive mindset throughout. After 6 months and 3 failed procedures, the clouds aligned and the 4th attempt was a success.
Mom was going to be okay, and I started Softwear the next day.
I searched. I scoured—for something timeless. Something comfortable. High quality, yet affordable, but not at the expense of the environment or basic human rights.
A tall order, apparently.
So I decided to make it myself.
It wasn't as easy as I thought, and I questioned whether it could be done. But once I found a family-owned mill that responsibly produced specialty fabrics In California, I knew it was game on. Soon after, I discovered our manufacturing facility—a subway ride from our office and, coincidentally, one of the most advanced sustainably operated facilities in the entire country, right here in Brooklyn NY.
Using sustainable materials and non-toxic dyes, I was able to create something soft, simple, and spectacular in its subtlety. A new fabric that never pills, fades, sheds or shrinks and truly filled a void in the market.
With our signature fabric perfected, it was time to make sure the cut was flawless.
Again, it wasn't as easy as I thought. An unprecedented fabric called for unprecedented design—and dozens of fittings, alterations, and restarts to ensure each piece fit exactly to my specifications.
The result was the softest, most comfortable clothing I’ve ever experienced—cleanly designed, made for living, and sustainably produced from thought to thread, in Brooklyn, NY.
I call it Softwear. You'll know why.